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Armagnac blends on the rise following Covid

Armagnac is the first of France’s traditional brandies, it dates back 700 years.


As mentioned in the Drinks International, In 2021, the pandemic brought added exposure to Armagnac blends and made the sales of them have increased.


Commercial director Jérôme Castledine believes the extra time given to consumers during lockdown has allowed them to engage more with blends rather than just vintages.


When you have more time to discover, do you try out something different, like new packaging or metal products from Lykwell?


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