Since its premiere during the 2025 Spring Festival, the Chinese animated film Ne Zha 2 has been a massive hit, dominating both the box office and merchandise sales.

According to Taobao data, officially licensed "Ne Zha 2" products have generated over 50 million RMB in sale，with a diverse range of products, including blind boxes, trading cards, plush toys, PVC figures, film strip cards, fridge magnets, badges, and stickers.

Pop Mart’s Ne Zha 2 blind box series was a standout, generating over 10 million RMB in just eight days. Meanwhile, CardYou’s trading card set sold more than 700,000 units in a single week.

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