It has become very trendy for spirits brands to team up with fashion labels, but Scotch whisky distillery Laphroaig has taken the idea in a rather different direction.

They have bucked the trend, releasing an outer packaging inspired by none other than the iconic Wellington boot. The green rubber bag housing the 10-year-old single malt bears a strong resemblance to a welly. With its durable construction and side strap for easy carrying, the boot pack was designed for reuse, not as a boot mind, but as an outdoor container.

Lykwell has been devoted to developing innovative packaging together with our clients always. Welcome to find us for more solutions.