In 2024, spirits brands have increasingly turned to the world of sport to expand their reach and engage new audiences. Leveraging the emotional connection that sports foster, brands are tapping into the vast fanbases of football, Formula One, tennis, and golf.  

For example, Chivas Regal has made notable strides with its football and Formula One partnerships, aligning the brand with some of the most passionate sports communities.  

At Lykwell, we specialize in custom packaging solutions that can amplify these brand partnerships. By creating innovative and eye-catching packaging to further enhancing your identity and impact.