Last week, Lykwell International Company officially signed partnership with Brilliant Circle Holdings (http://www.bcghk.cn) to launch NFC technology combined packaging.

Near-field communication (NFC) technology has been applied in many industries, including in wine & spirits, food & beverages, luxury goods, pharmacy, etc.

Wine & spirits market leaders like Brown-Forman, Diageo, Pernod Ricard, Treasury Wine Estates already opened door to this technology and integrated it into their product, aiming to suit the spreading use of mobile digital media platform, consuming data & IoT(Internet of Things).

As a professional packaging supplier in the market, Lykwell would like to take the initiative to catch the demand trend, and now together with Brilliant Circle, offer NFC technology combined packaging solutions to our customers.

Daniel Zhang, managing director of Lykwell, said: “we see great potential and value that NFC could enable direct communication between brand owners and their end consumers.”