Encouraging growth in the over two-week-long "Double 11" shopping extravaganza has testified the robust recovery of China's domestic consumer market.

Tmall, Chinese tech heavyweight Alibaba Group's business-to-customer platform, said that 402 brands, including 243 domestic ones, saw their sales surpass 100 million yuan ($13.7 million) from 8 pm on Oct 31 to midnight on Saturday. The turnover of 38,000 brands surged more than 100 percent year-on-year during this period.

JD said its transaction volume, order volume and user engagement "reached record highs". The sales of over 60 brands surpassed 1 billion yuan, and nearly 20,000 brands witnessed their turnover increase threefold year-on-year over the week-long promotion gala.