Black Friday and Cyber Monday are part of the five-day shopping event that begins on Thanksgiving Day and continues through the following Monday, it’s from November 24 to 28 in this year of 2022. 

Typically, these five days represent some of the busiest shopping days of the year as consumers browse and buy online and in stores. However, for many consumers Thanksgiving weekend shopping is not just about the sales — it’s a tradition or something to do with friends and family members. Is Black Friday still important in 2022 then?

Good news is that, according to a September 2022 poll conducted by NRF (National Retail Federation, the world’s largest retail trade association) and Prosper Insights & Analytics, 62% of holiday shoppers agree that it is important to spend on holiday gifts and celebrations and 45% of them say they are likely to browse and buy in stores on Black Friday this year.