Salesforce estimated that online sales of alcoholic drinks reached $46bn worldwide on last Cyber Monday. The drinks industry has seized upon the trend, and online sales are soaring, even in markets where it historically struggled to gain any traction.
Online specialist Drizly, a US based company, has enjoyed a 350% spike in 2020. Mature markets such as China and the UK have also seen online sales accelerate significantly. IWSR predicts global online sales of alcoholic drinks will increase by 42% last year.
Lykwell wish our customers in the drinks industry successful sales in 2021!