The International Wine Challenge (IWC) is accepted as the world’s most rigorous, impartial and influential wine competition. As sources from winesinfo.com, on January 14, IWC China officially signed an agreement with JD.com, a domestic online retailer, to reach a strategic cooperation. 

According to the agreement between the two parties, all 2020 IWC China award-winning wines, including special awards, gold awards, silver awards, bronze awards, and recommendation awards, have the opportunity to sell directly to the vast domestic market through Jingdong Supermarket.

At present, JD.com has over 330 million active users, and it has reached cooperation with well-known Chinese international wine brands including Penfolds Australia, Chilean Dry Dew Group, France Lafite Rothschild Group, and Robert Mondavi Winery.

Lykwell welcomes more wine brands to China, and is happy to offer packaging services.