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Smart Malibu bottles
Author: Time:2016-11-8

With NFC enabled phones, consumers will be able to tap the Malibu sunset with no Apps needed and unlock five digital experiences through their mobile browser, including competitions, drinks recipes, a bar locator, and a playlist.

Unlike QR codes that require consumers to launch an App and scan a barcode, the process is much simpler and so will hopefully lead to a higher engagement rate.

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